A partnership with Paramount Beds.
Crafting Restorative Sleep,
Naturally.
Wool has always been a material of comfort - but in the hands of those who care deeply about how it’s sourced, it becomes a tool for positive change.
Paramount Sleep Company has joined Woolkeepers® as the first U.S.-based brand partner, introducing traceable, responsibly sourced wool to the American luxury mattress market. This partnership not only celebrates Paramount's 90-year legacy of craftsmanship but also signals a future where every sleep can support people, animals, and the planet.
Since 1935, Paramount has combined tradition with innovation - handcrafting mattresses with thoughtful materials and precision techniques. Now, through Woolkeepers®, they are deepening that commitment by ensuring the wool inside their mattresses is fully traceable, responsibly grown and sourced for quality and resilience.
This partnership aligns two businesses with shared values: a belief in the power of responsible supply chains, long-term land stewardship, and a vision for products that give more than they take.
Woolkeepers® Assured Wool offers more than comfort by connecting each mattress back to the farms and farmers who grow the fibre with care. Lasting comfort with a lighter footprint!
Naturally Better with Woolkeepers®.
Firmness and Pressure Relief.
Paramount mattresses feature hand-graded Woolkeepers® wool for optimal firmness and responsive comfort. Naturally crimped fibres adapt and recover, providing consistent pressure relief and support throughout the night.
Longevity.
Every fleece is carefully assessed by Woolkeepers® experts for structure and durability. Only the strongest fibres are selected, extending product lifespan and reducing environmental impact.
Temperature Regulation.
Wool is naturally hygroscopic meaning it can absorb moisture without feeling damp, making it perfect for regulating body temperature and keeping you comfortable across the seasons.
Chemical-Free Comfort.
Wool naturally purifies indoor air by absorbing harmful VOCs like formaldehyde, contributing to a healthier, more restful sleep environment.
Each layer of wool in our mattress carries the weight of positive change, ensuring that every animal is treated with care and the land is responsibly managed for future generations to come.
Woolkeepers® Assured Wool
Connection.
Every batch of wool is traceable and trackable back to the farm it came from. Each fleece is then hand-graded, ensuring quality, consistency, and peace of mind.
Care.
Woolkeepers® wool is grown from farms assured to the world’s leading standards in animal welfare. Happy sheep produce better wool, giving every mattress a resilient foundation.
Community.
Our model rewards farmers fairly and transparently, helping sheep communities and ensuring long-term sustainability. Read more here on Our Wool.
It takes a community
Watch the film about our Woolkeepers® and the amazing work taking place across the community of wool growers, we’re on a journey to revolutionise the way we grow wool.
Provenance
Palliser Ridge
Palliser Ridge Farm in New Zealand, are part of the Woolkeepers® community. Their land management practices, animal welfare standards, and biodiversity projects set a global benchmark for farming excellence in regeneration. .
As proud members of the Woolkeepers® community, Mary and Dougie bring expertise, care, and innovation to every fleece, ensuring each step from the land to the product reflects their commitment to environmental stewardship and quality.
Wool growers
Our open approach across the wool production process creates a deeper trust in every fibre. Meet our growers:
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Alan, Neal, Fiona, Llyr, Henry, Dougie, Laurence, Mary, Mark, Lisa & Kurt.