It starts with the ground beneath our feet.
Transitioning to regenerative farming is important but not without its challenges. Farmers often face unclear definitions of what “regenerative” really means, alongside complex data and verification processes that vary widely across the industry. Many are unsure which practices suit their specific farm systems—and how to balance those decisions with financial pressures.
Woolkeepers® is proud to announce a new collaboration with Regenerate Outcomes, a leading soil health programme that supports British farmers with expert mentoring and carbon measurement services—all delivered with no upfront costs.
How it works.
The scheme helps farmers increase their profitability by generating verified carbon credits, which they can retain and sell as an additional future income stream.
Specifically, it offers for farms over 100 hectares:
One-on-one mentoring from experienced regenerative farmers to increase the productivity of your soil and cut input costs.
Baseline and measure changes in soil carbon to generate verified carbon credits which you can retain or sell for additional income.
No cost to join. No cost to leave.
Farmers receive 67% of the carbon credit revenue subject to a minimum soil carbon increase. Regenerate Outcomes retain 33% to cover their costs.
The collaboration with Regenerate Outcomes strengthens a shared mission: to make regenerative farming more accessible, more transparent, and more rewarding for British wool growers and the brands who rely on them.
“ By working with Regenerate Outcomes, we are giving farmers access to the practical support, trusted expertise, and measurable data they need to adopt regenerative practices with confidence. Our goal has always been to champion farmers and help them thrive—and this collaboration strengthens that commitment at every level.”
Jo Dawson, 4th generation H. Dawson & Woolkeepers CEO
Resources & Support.
Carbon capture and sequestration are just one of many ways to improve soil health and land management, Woolkeepers® is exploring a range of initiatives as part of its commitment to transforming how wool is grown, produced, and brought to market. Given there is no one size fits all solution, we have curated a range of resources to help you learn more and find out what others are doing on their journey to regenerative agriculture.
The BioHub Project at Ings Farm
Dr Vincent Walsh is a leading supply chain innovator and expert on large scale decarbonisation programs. By joining forces we are exploring how innovative thinking is being applied in hill lands in Yorkshire to break new ground and provide valuable learnings for other farmers wanting to adopt a more circular approach at the same time as improve the efficiency of their landscapes.
How The Regenerate Outcomes Programme Works
Find our more about how the programme works, combining practical mentoring with credible measurement and new revenue opportunities, the aim is to help farmers take confident steps toward regenerative systems that work for both their land and their business at the same time as improve the efficiency of their landscapes.
‘Grounded’ Podcast Series
‘Grounded’ is a podcast from Regenerate Outcomes which invites guests from the farming community to share their stories as they improve soil, plant, animal and human health.
Allan Savory Ted Talk
“When I saw this video and subsequently met Allan Savory, I realised that if we could encourage our sheep farmers to transition to implementing Holistic Management techniques, we would be able to deliver major benefits to our planet. Effectively the outcome of these practices would mean genuine Regeneration of our supply systems. And if we were able to do this at scale, we could even consider this as a tool to help reverse climate change.”
Jo Dawson, H Dawson CEO